Send My Clone

Short summary

Zoom and Klarna are shipping photorealistic AI avatars to represent professionals in meetings, raising urgent questions about consent and deception. The article traces a spectrum from openly disclosed delegation (acceptable) to covert impersonation (deceptive), but highlights a concerning gray zone: avatars disclosed in fine print but functionally indistinguishable from real people. Grounded in Floridi's ethics framework, it argues meetings are social contracts—secretly outsourcing presence violates reciprocity, even if technically disclosed.

• •Zoom and Klarna are shipping photorealistic AI avatars to represent professionals in meetings
• •Article maps a spectrum from transparent delegation to covert impersonation, with a troubling gray zone in between
• •Even disclosed avatars can undermine epistemic trust and violate the reciprocity norms that underpin collaboration

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