My Indie Hacker Launch Strategy: What I'd Do Differently

Short summary

Most indie hacker launches fail because founders skip months of positioning and audience-building before launch day. Building in public attracts other builders, not buyers — your real audience lives in niche communities where your target market actually exists. Lock positioning that addresses the cost of inaction, validate waitlists through genuine intent signals, and treat the launch itself as a formality after proper groundwork.

• •Build-in-public audiences are fellow builders, not paying customers
• •Positioning should describe the cost of not using your product, not feature lists
• •Waitlists are only meaningful when sign-ups come from genuine intent, not community politeness

Generated with AI, which can make mistakes.