Go-to-Market for Technical Founders: A Launch Checklist

Short summary

A practical go-to-market checklist for technical founders covering the six weeks around a launch: positioning before code is done, visible pricing, SEO-complete site with llms.txt for AI crawlers, instrumentation before traffic, deliberate surface selection, and post-launch content compounding. The key insight is that the launch spike is vanity—activated users who return weeks later are the real outcome. Define a single success metric before launch, not signups.

• •Positioning must come before code is done: name who the product is for and what it replaces
• •Instrumentation and SEO-complete site must be live before traffic arrives
• •Post-launch content and activation tracking matter more than the launch-day spike

Generated with AI, which can make mistakes.