Dev.to
7/17/2026

Why free credits don't validate demand: a solo founder's two-month detour
Original: Stop Hiding Behind Your Product. Go Talk to Customers.
Short summary
An indie hacker recounts wasting two months building and promoting an AI tool validated with free credits, only to realize that free usage doesn't indicate willingness to pay. The core lesson: test demand by asking someone to pay, not by offering free trials. For solo founders, the big-company freemium playbook doesn't apply — you need direct payment validation early.
- •Free credits validate curiosity, not willingness to pay
- •Two months sunk into a product with no real demand signal
- •Solo founders should charge from day one to test true demand
Generated with AI, which can make mistakes.
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