How to Build a Launch Plan Template for Startups That Actually Gets Used

Short summary

The article argues most startup launch plans fail because they're too complex to actually use under pressure. It proposes a five-component template: a pre-launch timeline working backwards from launch day, a channel priority stack cut to 2-3 channels, a three-sentence messaging framework, a metrics baseline captured before launch, and pre-scheduled 7-day and 30-day post-launch reviews. The key principle is that a template must be shallow enough to skim at 11pm the night before a deadline.

• •Five core components: timeline, channel stack, messaging, metrics baseline, post-launch review
• •Cut channels to 2-3 where your audience already pays attention, not what feels ambitious
• •Capture a metrics baseline before launch so you can actually evaluate if it worked

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