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Stratechery (Ben Thompson)
Stratechery (Ben Thompson)
7/14/2026
The original title is about OpenAI repositioning Codex as the new ChatGPT, moving toward a super app model and away from chat interface.

The original title is about OpenAI repositioning Codex as the new ChatGPT, moving toward a super app model and away from chat interface.

Original: The OpenAI Super App, ChatGPT = Codex, Whither Chat

Short summary

OpenAI has reportedly repositioned Codex as the new ChatGPT, raising the question of whether the company is moving away from the conversational chat interface it pioneered. The shift suggests OpenAI is consolidating around a more capable, multi-functional 'super app' model rather than a pure chat paradigm. The piece frames this as a strategic pivot with implications for the broader AI product landscape.

  • OpenAI has refashioned Codex as the new ChatGPT
  • The move raises questions about abandoning the chat category OpenAI pioneered
  • Suggests a strategic shift toward a super-app model

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