The original title is "Forrester 2027 Budget Guide: AI-Driven Innovation for Portfolio Marketing and Product Leaders"

Short summary

Forrester's new Budget Planning Guide 2027 urges portfolio marketing and product management leaders to reallocate resources and rethink value measurement as AI accelerates product innovation. The report stresses the need to keep pace with AI-driven change in how offerings are brought to market. Specific recommendations are behind the full report.

• •Forrester report covers 2027 budget planning for portfolio marketing and product leaders
• •AI is accelerating product innovation, requiring resource reallocation
• •Full recommendations require access to the Forrester report

Generated with AI, which can make mistakes.