The original headline is "AI Is Reshaping B2B Brand And Communications Investments"

Short summary

Forrester's 2026 Brand and Communications Survey shows B2B brand and comms teams are taking a more deliberate approach to AI adoption, reevaluating program investments, talent needs, and required capabilities. The focus is shifting toward digital engagement, brand visibility, and influence. Leaders are seeking practical AI applications that drive growth rather than chasing hype.

• •Forrester survey reveals B2B teams reevaluating AI investments in brand and comms
• •Shift toward deliberate decisions on talent, capabilities, and program spend
• •Digital engagement and brand visibility are top priority areas

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