Budget Planning 2027: B2B Marketing Leaders Must Prioritize Focus For Resilience

Short summary

Forrester advises B2B marketing leaders to reshape 2027 budgets by prioritizing focused, outcome-driven investments over traditional approaches. Concentrate spending on resilience-building capabilities while divesting low-impact initiatives. Strategic allocation is crucial for navigating AI-driven disruption and market volatility.

• •Rethink traditional budget planning in favor of focused, outcome-driven strategies
• •Concentrate spending on resilience-building while divesting low-impact initiatives
• •Strategic allocation is critical to surviving AI disruption and market volatility in 2027

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