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Economic Times Tech
Economic Times Tech
7/2/2026
The original headline is 10 words: "Pick n Pay launches AI grocery shopping assistant in South Africa"

The original headline is 10 words: "Pick n Pay launches AI grocery shopping assistant in South Africa"

Original: Pick n Pay launches AI grocery shopping assistant in South Africa

Short summary

South African retailer Pick n Pay launched Penny, a new AI shopping assistant powered by Google's Gemini, to simplify online grocery ordering and boost its e-commerce presence. Customers can place orders via voice, text, or photos, and receive personalized recipe suggestions and meal-planning recommendations. The move signals a broader shift: retailers deploying conversational AI to enhance customer experience and compete against rising e-commerce rivals.

  • Pick n Pay launches Penny, a Google Gemini-powered shopping assistant for online grocery orders
  • Tool supports voice, text, and photo input, plus recipe suggestions and meal planning
  • Reflects broader retail trend of using conversational AI to drive e-commerce sales and competition

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