I built a 200-page programmatic SEO site. Bing out-ranked Google 2.6X .

Short summary

Indie developer built a 200-page programmatic SEO site for Indian life insurance analysis; Bing ranked it 2.6X higher than Google in 10 weeks by prioritizing exact-match structured data over domain age. Used JSON-based plan classification with one universal calculator to scale from 34 plans to 200+ pages with zero hosting cost. AI Overviews killed clicks on conceptual queries but data-specific pages thrive with 3-9% CTR.

• •Bing ranked the new site 2.6× higher than Google within 10 weeks, showing algorithmic preference for exact-match structured data over domain authority
• •Scaled 34 insurance plans to 200+ URLs using JSON classification tags routed through one universal calculator engine—no hardcoded plan logic
• •AI Overviews destroy traffic for conceptual queries (0% CTR) but data tables and calculators achieve 3-9% CTR; strategic shift toward data-specific content

Generated with AI, which can make mistakes.