The Verge
7/10/2026
The original headline is 10 words: "Instagram's Mosseri: Platform should label AI content, not filter it out"
Original: Instagram’s Adam Mosseri: If you don’t like AI, ‘then you shouldn’t have it in your feed’
Short summary
Instagram head Adam Mosseri says the platform should label AI content rather than filter it out, letting users who dislike AI avoid it in their feeds while allowing enthusiasts to see more. He draws a distinction between content-based sorting and banning AI outright, suggesting personalized feed preferences could let users opt into AI-heavy content. The stance aligns with broader industry approaches from TikTok and YouTube.
- •Mosseri opposes filtering out AI content but supports labeling it
- •Users who dislike AI should be able to reduce it in their feed
- •Enthusiasts could opt into a feed with more AI-generated content
Generated with AI, which can make mistakes.
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