Meta turns off the Instagram feature that let users make AI deepfakes of public accounts

Short summary

Meta disabled an Instagram feature that let users generate AI images from public accounts simply by tagging them, following significant backlash over consent and privacy. The feature, tied to Meta's Muse Image AI model, would have allowed anyone to use content from public accounts without the owner's permission. Meta framed the reversal as a response to community concerns despite their original intent to provide a creative tool.

• •Meta pulled an Instagram AI image feature that let users reference public accounts by @-mentioning them
• •The feature allowed AI generation using any public account's content without owner consent
• •Meta reversed course after backlash, updating the blog post for its Muse Image AI model

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