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Dev.to
Dev.to
5/10/2026
Why Distribution Belongs Inside Your MVP, Not After It

Why Distribution Belongs Inside Your MVP, Not After It

Short summary

After building 14 products with minimal traction, a founder learned that distribution must be integrated into MVP design, not deferred to post-launch. Concrete strategies that worked: SEO comparison pages targeting specific competitors, cross-platform building-in-public content, and niche community engagement. The product isn't complete when it works—it's complete when people can find it.

  • Distribution is a core MVP feature, not a post-launch task
  • SEO comparison pages rank faster than head-term content
  • Niche communities and cross-posting outperform broadcast channels

Generated with AI, which can make mistakes.

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