Dev.to
5/10/2026

Why Distribution Belongs Inside Your MVP, Not After It
Short summary
After building 14 products with minimal traction, a founder learned that distribution must be integrated into MVP design, not deferred to post-launch. Concrete strategies that worked: SEO comparison pages targeting specific competitors, cross-platform building-in-public content, and niche community engagement. The product isn't complete when it works—it's complete when people can find it.
- •Distribution is a core MVP feature, not a post-launch task
- •SEO comparison pages rank faster than head-term content
- •Niche communities and cross-posting outperform broadcast channels
Generated with AI, which can make mistakes.
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