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Dev.to
7/21/2026
The original title is "What 90 Days of Comments on AI Side Panels Taught Me About Distribution"

The original title is "What 90 Days of Comments on AI Side Panels Taught Me About Distribution"

Original: What 90 Days of Comments on AI Side Panels Taught Me About Distribution

Short summary

An indie founder shares 90 days of distribution experiments for AI Buddy, a Chrome side panel extension routing text and screenshots to multiple LLMs. Key findings: storytelling about personal friction outperforms feature-led pitches, Product Hunt spikes yield zero signal, and Twitter #buildinpublic is the only cold channel with non-zero conversion. The core lesson is to find ten honest users through trust-building rather than chasing launch-day spikes.

  • •Personal-friction stories outperform feature-led product pitches in community channels
  • •Product Hunt launch produced 0 conversions; a single Indie Hackers post brought 6 of 18 users
  • •Twitter #buildinpublic is the only cold channel with non-zero conversion; trust pipeline beats click count

Generated with AI, which can make mistakes.

#ai-tools#industry-adoption
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