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Dev.to
6/29/2026
The original title is "How I got 570k Reddit impressions for my side project using data journalism posts"

The original title is "How I got 570k Reddit impressions for my side project using data journalism posts"

Original: How I got 570k Reddit impressions for my side project using data journalism posts

Short summary

Founder shares organic growth playbook for PriceSquirrel: post data journalism (not promotion) to Reddit communities. Strategy generated 570k impressions and 16k visitors in month one with zero ad spend. Key lesson: match content to communities with real interest (r/LocalLLaMA for GPU-price-conscious AI builders) and understand subreddit rules.

  • Data journalism format (lead with insights, mention product in footer) outperformed direct promotion on Reddit
  • 570k impressions, 16k visitors, ChatGPT recommendation—all organic, zero paid ads in first month
  • Success required understanding community culture deeply; one rule violation cost posting credibility

Generated with AI, which can make mistakes.

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