Indian firms battle rising AI

Short summary

Indian firms grappling with staggering AI token spending are exploring cost-optimization strategies including open-source models, small language models for specialized tasks, and inference-layer optimization startups. As token costs rise, a new vendor category is emerging to help companies balance AI capability with operational economics.

• •Indian companies face escalating AI token costs from proprietary models
• •Cost optimization strategies include open-source and small language models
• •Inference-layer startups are emerging to solve this economics challenge

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