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The Verge
The Verge
6/17/2026
Snap debuts $2,195 Specs glasses in 12-year push toward wearable AR

Snap debuts $2,195 Specs glasses in 12-year push toward wearable AR

Original: Can anyone look cool wearing Snap’s $2,000 glasses?

Short summary

Snap launched its $2,195 Specs AR glasses to reduce phone screen time and keep users engaged with their surroundings. CEO Evan Spiegel positioned them as the result of 12+ years developing wearable computing. The debut signals the industry's continued push toward AR, though mainstream adoption and fashion acceptance remain uncertain.

  • Snap Specs priced at $2,195, marketed as alternative to smartphone screens
  • 12-year development project positioned as 'bringing computing into the world'
  • Wearable AR adoption and mainstream viability still in question

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