The Verge
7/20/2026

Adobe’s ‘natural look’ camera app embraces generative AI
Short summary
Adobe is adding generative AI tools to its experimental Indigo camera app for iPhone, launching an 'AI Playground' suite that doesn't rely on Adobe's own Firefly models. The feature is being tested with a small percentage of users with an opt-out button for those who want the original natural-look experience. The move reignites the debate over what constitutes a photograph in the era of generative AI.
- •Adobe adds generative AI 'AI Playground' to Indigo camera app
- •Tools don't use Adobe's Firefly models; opt-out button available
- •Being tested with small percentage of users, no sign-on required
Generated with AI, which can make mistakes.
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