The original headline is "Marketing Matters More To Growth Momentum Than Ever"

Short summary

Forrester contends that B2B organizations significantly underestimate marketing's role in driving sustained growth momentum and competitive advantage. When marketing executes effectively, it accelerates buying-group confidence, enables team alignment around priorities, and compounds successes into larger business outcomes. Marketing maturity directly correlates with growth velocity.

• •Marketing is undervalued as a primary driver of B2B growth momentum
• •Effective marketing builds buying confidence and internal organizational alignment
• •Marketing investment compounds individual successes into sustained competitive advantage

Generated with AI, which can make mistakes.