The original title is: "I Raised My Price 3x and Revenue Grew 3.6x — Indie Dev Pricing Guide 2026"

Short summary

An indie developer tripled revenue by raising prices from ¥980 to ¥2,980 with barely any drop in sales volume. The guide argues for value-based pricing—charging 10–30% of the value created for the buyer rather than cost-plus—and provides concrete price ranges for common indie dev product categories. It also covers tiered pricing using the compromise effect, signals that indicate you should raise prices, and a process for notifying existing customers before a price increase.

• •Raising price 3x (¥980→¥2,980) grew revenue 3.6x with only a 1-unit sales drop
• •Value-based formula: price = value_created × 10–30%, not hours × hourly rate
• •Tiered pricing with Basic/Standard/Premium anchors buyers to the middle option; underpricing signals low quality

Generated with AI, which can make mistakes.