Google will now tell you if an ad was made with AI

Short summary

Google introduced a new disclosure label in its 'My Ad Center' that shows users whether ads on Search, Discover, and YouTube were created or edited with AI. Ads made with Google's generative AI advertising tools automatically display the label, while ads made with other AI tools require manual labeling by advertisers. This transparency initiative reflects growing regulatory and user expectations around AI disclosure.

• •New AI disclosure label on Google Search, Discover, and YouTube ads
• •Google's own AI-generated ads labeled automatically; others require manual application
• •Aimed at increasing transparency and compliance with emerging AI ad regulations

Generated with AI, which can make mistakes.