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Dev.to
5/9/2026
Schema Markup JSON-LD for Local Businesses: A Practical Implementation Guide

Schema Markup JSON-LD for Local Businesses: A Practical Implementation Guide

Short summary

JSON-LD structured data markup tells Google and AI systems about your business—location, services, hours—enabling rich search results and AI-generated answer summaries. Use specific schema types (ProfessionalService, Restaurant, Dentist) rather than generic LocalBusiness for better classification. Implement by injecting schema.org JSON-LD into your HTML head or via WordPress functions.php, separating address from service area.

  • JSON-LD structured data enables rich results in Google Search, Maps, and AI-generated summaries
  • Use specific schema types (ProfessionalService, Restaurant, Dentist) not generic LocalBusiness for better SEO
  • Implement via script injection or WordPress code, separating physical address from service territory

Generated with AI, which can make mistakes.

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