GEO in Practice: 7 Steps to Make Your Website Discoverable by ChatGPT, Perplexity and Claude (2026)

Short summary

A practical 7-step guide to Generative Engine Optimization (GEO) — making websites discoverable and citable by AI assistants like ChatGPT, Perplexity, and Claude. Steps cover robots.txt whitelisting for AI crawlers, sitemaps, static/SSR rendering, JSON-LD structured data, BLUF content structure, FAQPage schema, and an llms.txt manifest. Server logs confirmed GPTBot, ClaudeBot, PerplexityBot and others crawling within days of implementation, though crawled does not equal cited.

• •Whitelist AI crawler user-agents in robots.txt and serve static/SSR content
• •Emit Organization, WebSite, and WebPage JSON-LD schema plus FAQPage for citation density
• •Add an llms.txt manifest at site root to guide AI crawlers to core content

Generated with AI, which can make mistakes.