The original title is: "AI Assistants Are Quietly Sending You Customers — and Your CRM Can't See Them"

Short summary

An Israeli AI agency discovered ChatGPT and Perplexity were actively referring paying customers, but their CRM misclassified these as generic website leads—costing thousands in untracked revenue. By implementing explicit AI-assistant source detection and adding intake questions, they created an ai_search channel now showing one of their highest-intent buyer cohorts. The fix: map AI referrers as explicit sources, preserve paid click-ID priority, and track phone origin with write-once fields.

• •ChatGPT and Perplexity are now active lead sources, but most CRMs default them to 'website' or 'unknown'
• •Two closed ChatGPT-sourced clients generated ~$9,300 in revenue that went unattributed
• •Fix: implement AI-search source detection in attribution logic while preserving paid click-ID priority

Generated with AI, which can make mistakes.