The original title is "The Interface Is Not The Product. It's The Output"

Short summary

The post argues interfaces are currently authored once and served identically to users, coupling logic with visual design. Decoupling these layers allows visuals to be dynamically derived from user context while keeping product logic stable. Brand transforms from a fixed design into a constraint system defining what can vary, enabling personalization while maintaining identity.

• •Current interfaces couple logic and visuals in one artifact served identically to all users
• •Separating layers allows visuals to be derived dynamically based on user context and intent
• •Brand becomes a constraint system defining rules rather than specific pixel arrangements

Generated with AI, which can make mistakes.