FTC Bans Data Broker From Selling Sensitive Location Data

Short summary

The FTC settled with data broker Kochava, banning sales of sensitive location data without explicit consumer consent. Companies must now implement comprehensive location data programs, supplier verification systems, and allow consumers to request disclosure and withdraw sharing consent. The order requires data retention schedules and incident reporting to prevent unauthorized disclosure.

• •Kochava banned from selling sensitive location data without explicit consumer affirmative consent
• •Must establish location data program, supplier assessment, and consumer withdrawal mechanisms
• •Requires data retention schedules, incident reporting to FTC, and disclosure of third parties

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