FTC, Like States, Worried About Data Broker Activities

Short summary

The FTC finalized enforcement against Kochava requiring it to stop selling sensitive location data without consent and implement location-identification programs. Companies must provide data-sharing transparency and establish deletion schedules. This reflects ongoing regulatory tightening on data brokers across state and federal levels.

• •FTC finalized enforcement case against Kochava data broker for sensitive location data violations
• •Companies must implement consent programs, data transparency, and deletion schedules
• •Reflects broader regulatory enforcement trend against data broker practices

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