Microsoft, AWS embed engineer teams to accelerate enterprise AI adoption

Short summary

Microsoft and AWS are embedding thousands of their own engineers directly at client companies to accelerate AI adoption and implementation. Both cloud giants believe their engineers can deliver results faster than in-house teams, betting that bundled expertise will overcome AI's unproven profitability track record. This represents a major shift in vendor go-to-market strategy from pure infrastructure supply to embedded consulting and implementation services.

• •Microsoft and AWS deploying engineer teams directly to client sites
• •Strategy targets companies struggling with AI ROI and implementation complexity
• •Represents shift from infrastructure-only models to bundled consulting services

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