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Dev.to
7/20/2026
The original title is: "Analysis: AI assistants cite review platforms and directories more than brand homepages"

The original title is: "Analysis: AI assistants cite review platforms and directories more than brand homepages"

Original: We looked at where AI actually gets its answers. Your homepage barely matters.

Short summary

Analysis of where AI assistants actually pull answers from reveals that company homepages are rarely the primary source—review platforms, directories, editorial roundups, and forums dominate. The author argues on-page optimization is necessary but insufficient; being present on the source types your category's answers are built from matters more. Includes practical JSON-LD and content chunking advice for developers.

  • •AI answers are assembled from review sites, directories, editorial roundups, and forums—not brand homepages
  • •On-page SEO is necessary but insufficient; prioritize being present on cited source types first
  • •Write self-contained content chunks and use sameAs schema linking to review sites and directories

Generated with AI, which can make mistakes.

#ai-tools#market-trend#industry-adoption
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