How to Calculate Share of Voice (+ Why it Matters for SEO)

Short summary

Share of Voice quantifies your brand's visibility across all search and discovery channels—including AI answers, Reddit discussions, competitor mentions, and organic results—revealing gaps that traditional traffic metrics completely miss. As AI-generated summaries increasingly shape what readers encounter, SoV becomes essential for competitive benchmarking and strategy. Backlinko's guide explains how to calculate SoV, identify visibility gaps, and systematically increase brand presence across channels.

• •SoV measures brand visibility across all discovery channels beyond traffic metrics
• •Critical metric as AI summaries determine what readers encounter in search
• •Actionable guide to calculate, benchmark, and close competitive visibility gaps

Generated with AI, which can make mistakes.