Architecting MedReach AI: Solving Data Rot and Regulatory Bottlenecks in Pharma Marketing

Short summary

A capstone project introduces MedReach AI, a multi-tenant SaaS platform for pharmaceutical and medical device companies to manage outreach, segmentation, and compliance. The core problem is 'data rot' — small marketing teams waste budget on outdated contacts, face regulatory risks under HIPAA and FDA guidelines, and spend 80% of their time manually scrubbing CSVs. Existing enterprise tools are too expensive for mid-sized organizations, creating a gap the platform aims to fill.

• •MedReach AI targets data rot and compliance risks in pharma marketing for mid-sized companies
• •Small marketing teams waste 80% of time on manual CSV scrubbing instead of campaign design
• •Existing enterprise data hygiene tools cost hundreds of thousands annually, pricing out mid-market firms

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