How Meesho Became India’s Biggest Shopping App

Short summary

Meesho CEO Vidit Aatrey shares the journey from founding to becoming India's largest shopping app, scaling to 1M sellers and 2.5B annual orders annually. The breakthrough came from discovering untapped small business sellers in WhatsApp groups and building a social-first platform for dropshippers. Key takeaway: stay rigid on the core problem, flexible on solutions; find power users before mass scaling; AI and voice technology are the next paradigm shift for billion-user reach.

• •Discovered market opportunity through studying WhatsApp groups of small business owners; this insight changed everything
• •Multiple pivots (Fashion Nearby failed; switched to social-first dropshipper model) before finding product-market fit
• •Scaled 10M→100M users in 5 months; next wave is voice AI for billion-user scale in India

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