Tennessee’s New Solicitation Oversight Law

Short summary

Tennessee passed HB 2408 requiring annual compliance reporting on telemarketing and text message solicitations, effective July 1, 2026. The law triggers increased regulatory scrutiny, data collection, and enforcement action. Companies in finance, insurance, healthcare, and B2C tech must verify compliance with existing calling hours, caller ID, registration, and do-not-call requirements; violations carry up to $2,000 penalties.

• •HB 2408/SB 2659 mandates annual PUC compliance reports on telemarketing and SMS rules starting July 1, 2026
• •Reporting requirement signals escalated enforcement: regulatory data collection intensifies, legislative oversight increases, agencies become more aggressive in pursuing civil actions
• •Affected industries (finance, insurance, healthcare, fintech, lead generators) must ensure compliance with registration, calling hours (8am-9pm local), caller ID, and do-not-call maintenance

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