Practical TCPA compliance steps to reduce marketing campaign risk

Short summary

This article outlines practical TCPA compliance steps for businesses using text messages and promotional calls, emphasizing the distinction between informational and telemarketing communications. Telemarketing requires prior express written consent with ESIGN-compliant signatures, while informational messages need prior express consent. Businesses must also offer multiple reasonable opt-out methods, with the FCC recognizing seven specific revocation words for reply texts.

• •Telemarketing communications require prior express written consent; informational messages require prior express consent
• •Businesses must provide multiple reasonable opt-out methods, not a single exclusive channel
• •FCC recognizes seven per se revocation words for reply texts: stop, quit, end, revoke, opt out, cancel, unsubscribe

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