The Productized Service Pivot

Short summary

A bootstrapped founder pivoted from a failing SaaS to a productized audit service, going from $340/month to $8,000/month in 90 days by selling outcomes instead of software. The manual service became the SaaS's flagship feature, and service clients converted to the first 40 SaaS subscribers. The strategy offers paid customer research, case study portfolio building, and immediate cash flow to fund product development.

• •Sell outcomes manually first, then productize what you learn into SaaS
• •Three tiers ($750/$1,500/$3,500) captured different segments and mapped to future SaaS pricing
• •Service clients became first SaaS subscribers after the manual audit was automated

Generated with AI, which can make mistakes.