GeTtin’ SALTy Episode 79 | Mid-Year SALT Legislative Roundup: Digital Ads, Data Brokers, and the States to Watch in 2026 [Podcast]

Short summary

This mid-year SALT legislative roundup podcast covers unexpected developments in state and local tax policy, including the reemergence of digital advertising taxes, Illinois's new social media and targeted advertising taxes, and New Jersey's data broker registration requirement. The discussion also covers Virginia's data center tax incentive debates, Pennsylvania's abandonment of combined reporting, and upcoming ballot measures in Florida and Missouri. The hosts reflect on whether large-scale tax restructuring proposals represent genuine momentum for 2027.

• •Digital advertising taxes reemerging across multiple states with Illinois enacting new social media and targeted ad taxes
• •New Jersey introduced data broker registration requirement and Medicaid employer fee in moderated revenue package
• •Upcoming ballot measures in Florida and Missouri could impact property taxes and sales tax expansion

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