Your Paywall May Not Be the Leak: Audit These 5 Subscription Handoffs First

Short summary

A systematic framework for diagnosing subscription app revenue leaks across five handoffs: store listing intent, first-value event, paywall timing, entitlement delivery, and renewal motivation. Cites RevenueCat data showing 82% of trials start on install day. Argues that 'redesign the paywall' is rarely the right diagnosis and provides concrete analytics instrumentation recommendations for each stage.

• •82% of trial starts happen on install day — the first session contains multiple critical handoffs
• •Audit store listing intent, first-value event, paywall context, entitlement delivery, and renewal motivation
• •Instrument first_value_seen and paywall_view with placement/variant properties to avoid misleading aggregate metrics

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