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LawNext (Legal AI)
LawNext (Legal AI)
6/23/2026
LawNext Podcast: Amy Juers and Valerie Chan on Marketing Legal Tech in the Age of AI Search

LawNext Podcast: Amy Juers and Valerie Chan on Marketing Legal Tech in the Age of AI Search

Short summary

Legal tech vendors must shift marketing from Google SEO to AI search optimization (ChatGPT, Claude, Gemini). Amy Juers and Valerie Chan discuss how legal tech companies can position themselves for discovery through AI chatbot recommendations instead of traditional search ranking.

  • •Google ranking alone is no longer sufficient for legal tech vendor discoverability
  • •AI chatbots now primary discovery channel for potential customers seeking vendor recommendations
  • •Legal tech marketing strategy must adapt to AI search ecosystem

Generated with AI, which can make mistakes.

#ai-tools#market-trend#industry-adoption
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