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Dev.to
Dev.to
7/20/2026
The original title is about building a product called "Competitor Tracker" and the story of how AI changed product development.

The original title is about building a product called "Competitor Tracker" and the story of how AI changed product development.

Original: Building Competitor Tracker - a product origin story in the age of AI

Short summary

A founder's narrative about building Competitor Tracker using AI agents, exploring how AI has shifted the bottleneck in product development from coding to go-to-market. The author applies the Theory of Constraints to argue that while AI accelerates building, selling remains the hardest problem. The piece reflects on the anxiety of keeping up with AI changes and the reality that products are still hard despite easier demos.

  • AI has shifted the product-building bottleneck from development to go-to-market
  • Theory of Constraints explains why faster coding doesn't mean easier selling
  • Building with AI agents is practical but doesn't eliminate the difficulty of finding customers

Generated with AI, which can make mistakes.

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