Dev.to
7/4/2026

The original title is 11 words: "How we turned a working agency's daily workflows into installable Claude skills"
Original: How we turned a working agency's daily workflows into installable Claude skills
Short summary
An agency moved beyond static prompts to Claude skills—modular units that encode accumulated expertise. The post distinguishes skills (packaged judgment), MCP connectors (API reach), and agents (end-to-end workers), with real examples like AI crawler verification and answer-engine optimization. They've open-sourced their forgehouse product and a free SEO starter kit on GitHub.
- •Skills package accumulated judgment as reusable capabilities, not just static prompts
- •MCP provides API reach while skills encode knowledge—they're complementary, not redundant
- •Real examples: AI crawler verification, answer-engine optimization, and marketing procedures encoded as reusable skills
Generated with AI, which can make mistakes.
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