When Analytics Said Nothing, Bots Were 90% of the Traffic

Short summary

A WordPress publisher discovered 60%+ of traffic was automated bots—SEO spam, fake browsers, suspicious HTTP clients—invisible to standard analytics tools. Traditional analytics hide hostile request behavior because they track visitors, not attacks. Raw traffic analysis with Shield and Radar provided full visibility, enabling adaptive bot-blocking rules that stopped the attacks.

• •Standard analytics tools don't expose bot traffic or hostile request patterns
• •Over 60% of traffic was automated attacks: SEO spam, fake user agents, non-browser clients
• •Raw traffic visibility + adaptive security rules (Shield, Radar) solved the problem

Generated with AI, which can make mistakes.