Dev.to
7/16/2026
A practical process for finding SMB prospects for B2B SaaS products
Original: Ask HN: What process should I use to find SMB prospects for a B2B SaaS product?
Short summary
A practical guide to finding and qualifying SMB prospects for B2B SaaS products. Covers defining an Ideal Customer Profile, building a prospecting data pipeline using LinkedIn Sales Navigator, Crunchbase, and Clearbit, and automating grunt work with Python scripts. Emphasizes starting with ICP rather than product features.
- •Define ICP by company size, industry, tech stack, pain points, and budget indicators
- •Build a prospecting data pipeline using LinkedIn Sales Navigator, Crunchbase, and enrichment APIs
- •Automate data collection with Python scraping and enrichment scripts
Generated with AI, which can make mistakes.
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