Business Insider’s big bet against aggregation

Short summary

Business Insider is shifting away from aggregation toward original beat reporting where journalists own their beats end-to-end. Editor-in-chief Jamie Heller describes a model where reporters do features, spot stories, and everything in between rather than specializing. The piece offers an inside look at BI's editorial strategy and Tuesday morning news meetings at their New York headquarters.

• •Business Insider is moving away from aggregation toward full beat ownership
• •Reporters are expected to handle features, spot stories, and everything on their beat
• •Editor-in-chief Jamie Heller frames the shift as commanding your beat rather than splitting duties

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