Why Abercrombie Is Copying Aritzia's Playboook

Short summary

Abercrombie & Fitch is expanding its retail strategy by selling third-party shoe brands like Puma and Frye to counter slowing sales and competition, mirroring the successful multi-brand approach used by luxury retailer Aritzia.

• •A&F is adding third-party shoe brands (Puma, Frye, Hunter, GH Bass) to its stores
• •Strategy aims to counter declining sales growth and increased retail competition
• •Mirrors the successful multi-brand model pioneered by Aritzia

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