How FIFA and Lenovo are embedding AI across the 2026 World Cup

Short summary

FIFA and Lenovo partnered to make the 2026 World Cup the first AI-native major sporting event, embedding AI across officiating, team preparation, logistics, and fan experience. Key innovations include 3D body-scan-based offside tracking, a generative AI tactical assistant available to all 48 teams, and an intelligent command center managing operations across 16 venues in three countries. The approach emphasizes democratization—leveling access to elite analytics—while using edge computing for latency-sensitive match decisions.

• •AI-powered SAOT uses 3D body scans of all 1,248 players for millimeter-accurate offside calls
• •Football AI Pro gives all 48 teams equal access to advanced tactical analysis
• •Intelligent Command Center in Miami monitors security, transport, and weather across 16 venues using digital twins

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