The Hindu BusinessLine Tech
6/25/2026

IndiaMART doubles down on AI to curb fake listings, improve buyer interaction
Short summary
IndiaMART is deploying AI to detect and remove counterfeit listings while improving buyer interactions on its B2B marketplace. The initiative addresses persistent problems with fake products that have eroded buyer trust. This reflects growing adoption of AI-powered content moderation across e-commerce platforms.
- •IndiaMART using AI for fake listing detection and removal
- •Targets buyer interaction and platform trust improvements
- •Part of broader e-commerce sector AI adoption trend
Generated with AI, which can make mistakes.
Is this a good recommendation for you?

