Colombia Proposes New “Ultra‑Processed” Front‑of‑Pack Warning Label

Short summary

Colombia proposes adding an ultra-processed food warning label requirement, making it among the first countries to directly regulate ultra-processed products beyond nutrient warnings. Products containing ingredients like high-fructose corn syrup or modified starches would display an "Advertencia Ultra Procesado" label. The initiative builds on proven effectiveness of existing octagonal nutrient warnings, which increased consumer awareness and reduced purchases.

• •New regulatory proposal adds ultra-processed food labeling on top of existing nutrient warnings
• •Definition covers common ultra-processed ingredients and cosmetic additives
• •Based on demonstrated consumer response to previous warning labels reducing labeled-product purchases

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