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Dev.to
Dev.to
7/7/2026
The original title is "How to Kill a Great Product with 100 Good Ideas"

The original title is "How to Kill a Great Product with 100 Good Ideas"

Original: How to Kill a Great Product with 100 Good Ideas

Short summary

Products rarely die from bad ideas — they die from too many good ones. Every feature request is logical and solves a real problem, which makes them dangerous because saying yes to everything dilutes product identity and turns software into an incoherent junk drawer. The hardest part of product management isn't prioritization; it's having the courage to say no to features that contradict what you believe software should be.

  • Feature creep kills products — every yes dilutes identity, every no sharpens it
  • Great products have strong opinions and accept that not everyone will agree
  • 50,000 obsessive users beat a million indifferent ones any day

Generated with AI, which can make mistakes.

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