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Economic Times Tech
Economic Times Tech
7/2/2026
1.  **Analyze the original title:** "Zoho's Arattai to drop username feature amid WhatsApp controversy"

1. **Analyze the original title:** "Zoho's Arattai to drop username feature amid WhatsApp controversy"

Original: Zoho's Arattai to drop username feature amid WhatsApp controversy

Short summary

India's MeitY halted WhatsApp's username feature rollout, citing fraud and impersonation risks, with Zoho's Arattai following suit. The government contends features enabling contact without phone numbers could increase scams and digital arrest schemes. This marks escalating regulatory oversight of messaging platform capabilities in India.

  • Indian government (MeitY) issued three-day ultimatum to Meta to halt WhatsApp username feature pending approval
  • Rationale: feature enables anonymous contact, increasing surface for fraud, phishing, and impersonation attacks
  • Zoho's Arattai dropping the feature; regulatory pressure intensifying on messaging platform innovation in India

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